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Apply Before

21/09/2018

Batch - Jan 2019

70,000.00 Enrol Now

Duration 4

Months

Start - 8th Jan 19
1.5 hours every Monday & Tuesday from 6.00 pm to 7.30 pm IST

LEARN MARKETING AS PRACTISED BY THE PROS

This course is designed with an aim to provide students a 360-degree view of various practical and applicable aspects of marketing and brand management that includes understanding different types of markets, competition, buyer behaviour and brand building. A sound understanding of such fundamentals helps students appreciate concepts of segmentation, targeting, positioning differentiating, pricing and branding strategies which are necessary to design effective marketing and branding strategies for the organization. The course concludes with sessions on integrated marketing communication, which is extremely relevant in the growing e-world.

Case Studies and Examples from the Industry

Gain practical knowledge with real case studies and current examples from the Industry.

Learn from the best at MICA

Lectures imparted by experienced and eminent professors from MICA.

Sessions on integrated communication

Course concludes with sessions on integrated marketing communication, which is extremely relevant in the growing e-world.

Get a PG Certificate from MICA

On successful completion of the course, get a PG Certificate in Marketing and Brand Management from MICA.

360-degree view of marketing and brand management

Understand different types of markets, competition, buyer behaviour and brand building.

MICA Alumni status

Gain MICA Alumni status on the successful completion of the course.

Duration 4

Months

Start - 8th Jan 19
1.5 hours every Monday & Tuesday from 6.00 pm to 7.30 pm IST

70,000.00 Enrol Now

Who should attend

Eligibility

Education
  • For Indian Participants – Graduates (10+2+3) or Diploma Holders from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.
  • Proficiency in English, spoken & written is mandatory.
Work Experience
  • For Indian and International Participants – Interns/Working professionals.
  • For company-nominated candidates, the educational qualification criterion may be relaxed in cases where participants have prior experience in Marketing.

Faculty

Dr. Falguni Vasavada-Oza

Professor Marketing
MICA

Dr. Falguni Vasavada-Oza is a double gold medalist working as Professor & Chair, Strategic Marketing Area. Prior to MICA, she has worked with the MBA Department of Saurashtra University and Christ College.

Dr. Anita Basalingappa

Professor Marketing
MICA

Dr. Anita Basalingappa is a Professor in Marketing and Chairperson of Online Programmes. Prior to joining MICA, she was associated with Vishesh Advertising Pvt. Ltd., Bangalore, Indian Institute of Management, Ahmedabad and Karnatak University, Dharwad.

Certification

On the payment of all due fees and the successful completion of the course, participants will be awarded a PG Certificate in Marketing and Brand Management issued by MICA.

Talentedge Way

  • 95 %
    Completion Rate
  • 100 %
    Satisfaction Score
  • 79 %
    Referability
  • Live & Interactive Digital Learning

    Live tutored classes - Not recorded sessions

  • Case study learning

    Hands-on learning using case studies, projects and simulations

  • Convenient class schedule

    Scheduled classes at convenient timings for working professionals

  • One on one interactions

    All classes are delivered live by the eminent faculty encouraging interactive discussions and query resolution

  • Mobile platform enabled

    Seamless learning on all screens; desktop, laptop, tabs & mobiles through app and browsers

  • Classroom based learning

    Interactive in session peer to peer and with faculty discussions for in-depth learning against isolated learning of recorded sessions

Duration 4

Months

Start - 8th Jan 19
1.5 hours every Monday & Tuesday from 6.00 pm to 7.30 pm IST

Learners Speak

Our Alumni

How it works

The classes for this course will be held through LIVE lectures that will be beamed online via internet to student desktops/laptops or classrooms using Talentedge’s Live & Interactive digital learning platform. The pedagogy will comprise lectures and case discussions imparted by MICA’s faculty. All participants will also be granted 24X7 access to Talentedge’s Cloud Campus comprising of learning aids, study materials, reference materials, assessments, case studies and assignments etc. as per the requirement of the course. Students can chat real time with the professors during the live class and also post all other course related queries offline on the Cloud Campus.

Assessments

A minimum of 70% attendance to the LIVE lectures is a prerequisite for the successful completion of this course. There may be periodic evaluations built in throughout the duration of the course. These may be in the form of a quiz, assignment or other objective/subjective assessments as relevant and applicable to the course and are designed to ensure continuous student engagement with the course and encourage learning. While the results/feedback on such assignments will be provided, no consolidated mark or grade sheets shall be distributed to the participants at the end of the course.

Institute

MICA (Formerly Mudra Institute of Communications, Ahmedabad)

Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community.

The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures the delivery of current, reliable and cost-effective communication management skills. Today, MICA is the alma mater of professionals serving in marketing, marketing research, advertising, media and communications-driven businesses.

MICA is amongst the top ranked business schools in India and the very best for all marketing, brand management, media and communication related courses.

  • 0
    “B-School with Industry Related Curriculum”, B School Leadership Awards, 2011 by Dainik Bhaskar
  • 0+ years
    Established in 1991, MICA is dedicated to creating Leadership in Strategic Marketing and Communication

Fee Schedule

For Indian Residents

Rs. 70,000+ GST*

Payment Deadline: 21/09/2018
For International Students

USD: 1600

Payment Deadline: 21/09/2018
Instalment Schedule
1st Instalment 2nd Instalment 3rd Instalment
1st Instalment
Rs. 30,000 +
GST*
USD 650
Payment Deadline: 21/09/2018
xxx
2nd Instalment
Rs. 15,000 +
GST*
USD 400
Payment Deadline: 05/01/2019
xxx
3rd Instalment
Rs. 25,000 +
GST*
USD 550
Payment Deadline: 15/03/2019
xxx
Effective 01 July 2017, the prevailing Service Tax will be replaced by GST at an effective rate of 18%

All applications for this course must be made through an Online Application Form.

In case payment is being made online through Credit Card/Debit Card, please ensure that you have the Credit Card/Debit Card with you at the time of filling out the Application Form. If you have opted to pay the Application Fee/Instalments of the Fee though Demand Draft/Pay Orders, then please ensure that the Demand Draft/Pay Orders for the applicable amount is made favoring “Arrina Education Services Private Limited” payable at Mumbai and is sent to the address provided below along with the downloaded copy of your Application Form. Please ensure that you write your Name, REGID, Course Name and Contact number at the back of your Demand Draft/Pay Order.

All Demand Draft/Pay Orders along with a downloaded copy of your Application Form must be sent to.

Student Relations Manager,
TALENTEDGE,
21, Institutional Area, Sector 32,
Gurgaon 122001, Haryana, INDIA.

The program fee is payable in instalments as per the instalment schedule provided. In the event of late payment of Instalment 1 or any other subsequent Instalments, a Late Fee is leviable as follows.

  • A Late fee of Rs.1000 + Tax will be charged to the Participant, if the instalment is paid within 7 days from the due date published on the instalment schedule.
  • A Late fee of Rs.2500 + Tax will be charged to the Participant, if the instalment is paid between 8 days from the due date to within 14 days from due date as published on the instalment schedule.
  • If the Fee Instalment is not received within 14 days from the due date, then the Participant shall be considered a dropout and a Rejoining Fee of Rs.5000 + tax will be charged to the Participant if the Participant wishes to continue with and complete the program and rejoining can be accommodated as per program guidelines.

Cancellation by the Participant

  • Requests for refund of fees on account of cancellation of enrolment shall be considered only if such requests are received prior to closure of registration or 21 days before date of course commencement whichever is earlier.
  • In event that such valid requests for refund of fees are received, the application money shall be refunded after deducting a penalty of Rs.5000 and applicable taxes for Indian participants & USD 125 for foreign participants.
  • In all other cases, no refund shall be made.
  • A participant may opt for rescheduling to a later batch of the same program / another program of prior to commencement of the program. However, such intimation must be made by the participant at least fifteen days prior to the commencement of the program. The amounts paid by the participant shall be considered as advance payment towards the next batch / alternative program. Further, the participant shall have to pay an administrative charge of Rs.5000 plus applicable taxes (Indian participants) or USD 125 (foreign participants) for facilitating such rescheduling.

Cancellation by the Talentedge & Institute

Talentedge & the Institute, reserves the right to cancel courses at any time owing to reasons like insufficient enrolments, trainer indisposition or force majeure events. In the event that Talentedge or the Institute cancels a scheduled course, the student will receive full fee refund for the same. All refunds will be processed within 30 days of receipt of a valid refund request.

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