MICA Market Research Data Analytics - Talentedge

Book Free 1 on 1 session with our counsellors

Last date of application: 17/01/2018

Book Free 1 on 1 session with our counsellors

Last date of application: 17/01/2018

Opportunity to earn a PG Certificate from MICA

On successful completion of the program, participants are awarded a certificate of completion by MICA, Ahmedabad.

3 day on campus module at MICA

Interact face to face with faculty & peers

Gain MICA Alumni status

Participants who successfully complete this program gain the status of MICA alumni.

Live & Interactive Classes

Comprehensive classroom experience - NOT Recorded Lectures

Learn from the best at MICA

Practical knowledge with use of tools like SAS & SPSS

Convenient Schedules

Convenient schedules for working professionals


  • Marketing and Market Research professionals seeking to gain domain expertise in market research and data analytics.
  • Working executives who require hands on knowledge of statistical tools to perform data analytics.
  • Marketers, Business Heads and Business Unit Leaders who wish to rely on scientific approaches to assist in strategic decision making.
  • Young enthusiasts who wish to embark on a career in this much sought after knowledge area.
  • Module I: Introduction to market research & data analytics
    • Market research
    • Role of market research & data analytics
    • Data analytics for management
    • Data collection – primary and secondary
    • Preparing data sheet & data processing\
    • Data summarization: tabulation, cross tabulation, frequency distribution
    • Analysis of variance
  • Module II: Multivariate data analysis-I
    • Regression analysis
    • Simple and multiple regression analysis
    • Logistic regression
    • Cluster analysis
    • Tree classification
    • Factor analysis
  • Module III: Multivariate data analysis-II
    • Conjoint analysis
    • Correspondence analysis
    • Advanced multivariate data analysis – Neural network models & structural equation models
  • Module IV: Forecasting methods
    • Moving average and Exponential methods
    • Decomposition method
    • ARIMA models
  • Module V: Emerging trends in Market Research
    • Recent developments and application areas in Marketing Research
  • Module VI: Statistical Packages and Teaching Pedagogy
    • Content will be taught through statistical packages; SPSS/PASW, PSPP, R, and SAS
    • Participants will be given assignments for hands-on learning of packages
    • Case studies will be discussed for some of the topics
  • Module VII –  Project
    • Participants are expected to develop their own project, collect data and prepare a project report
  • For Indian Residents: Rs 94,000+ taxes
  • For International Students: USD 1900
  • Date of Course Commencement:25 Aug 2018
  • Duration of the Course: 12 Months
  • Schedule of Classes: 12.00 to 01.30 p.m. IST on Saturdays and Sundays. Sessions by Industry Experts/Guest Faculty may be scheduled on weekday evenings.
  • For Indian Participants – Graduates from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.

About Course

This programme focuses on building a strong foundation in market research & data analytics for entry-level to mid-level professionals. It will also cover the application of data analysis tools to assist strategic decision-making. The programme leans on practical and conceptual approaches that will be addressed through the sophisticated data analytic software.

It aims at providing a good understanding and a hands-on experience of the application of appropriate data analytic tools that are imperative in making effective decisions.

The programme will give an overview to develop strategies based on the findings from the data, to manage the organization. It will create a working knowledge of the research industry, the role of analytics and its relationship to strategy-building.

The programme has been designed in close consultation with the industry, to prepare entry-level and experienced professionals for a career in market research & data analytics. It is set to provide the right base for working in analytical teams, in large corporations and outsourcing companies.

About Talentedge

Talentedge is an Ed-Tech firm. We are the first to bring ‘Live & Interactive’ anywhere learning in digital format. Talentedge offers exclusive courses jointly with world leading institutes and corporates. Our ability to recreate classroom type interactions in the virtual world has struck a chord with over 3, 00,000 individuals and corporate learners, facilitating a social collaborative learning experience in digital space. We enable working professionals to plan their future course of action and fast track their careers. Talentedge is changing the way India learns. Talentedge is one of the first Ed-Tech organizations to be credited with an ISO: 9001-2008 certification.

About MICA

Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community.

The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures the delivery of current, reliable and cost-effective communication management skills. Today, MICA is the alma mater of professionals serving in marketing, marketing research, advertising, media and communications-driven businesses.

MICA is amongst the top ranked business schools in India and the very best for all marketing, brand management, media and communication related courses.


Dr. Sunita Mall

Assistant Professor – Business Management

Dr. Vina Vani

Program Faculty

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