Prepare for different types of market & competition
This course is designed with an aim to provided students a 360 degree view of various practical and applicable aspects of marketing management that includes understanding different types of markets, competition and buyer behavior. A sound understanding of such fundamentals helps students appreciate concepts of segmentation, targeting, positioning differentiating and other key areas like pricing and channel management which are necessary to design effective marketing strategies for the organization. The course concludes with sessions on integrated communication and digital marketing which are extremely relevant in the growing e-world.
Certifications from Premier Institutions
Certifications from Premier Institutions and Accreditation Bodies or Corporates as specified.
Easy to use technology interface
No expensive and time consuming software/hardware installations required at your end.
Lectures by industry experts
Lectures imparted by eminent faculty and Industry experts from India and Abroad.
Active interactions with fellow students
Virtual classrooms that allow for active interactions with other fellow students and faculty.
Who should attend?
The Certificate Course in Marketing Management is directed by Prof. Ranjan Das, Program Director, Indian Institute of Management Calcutta (IIMC) & Chairman and Chief Mentor, The Strategy Academy. On successful completion of the course, a student will receive 2 certificates. One certificate will be jointly issued by TALENTEDGE and The Strategic Academy and the second from Prof. Ranjan Das, Program Director, Indian Institute of Management Calcutta (IIMC).
Live & Interactive Classes
Learn from anywhere
Learn without quitting job
The primary method of instruction will be through LIVE lectures by eminent professors from Ivy League Business Schools in India and abroad, that will be beamed online via internet to student desktops/laptops or classrooms. All enrolled students will also be provided access to the Cloud LMS through which students may access other learning aids, reference materials and assessments, case studies, projects and assignments as appropriate. Throughout the duration of the course, students will have the flexibility to reach out to the Professors real time during the class or offline via the Cloud MLS to raise questions and clear their doubts.
There are periodic evaluations built in throughout the duration of the course. These maybe in the form of a quiz, assignment, project or other objective/subjective assessments. The evaluations are designed ensure continuous student engagement with the course and encourage learning. There will be one final assessment at the end of course and students who successfully clear the same in along with the requisite attendance criteria will be awarded the Certificate as appropriate.
The Indian Institute of Management Calcutta (IIMC) was established as the first national institute for Post-Graduate studies and Research in Management by the Government of India in November 1961 in collaboration with Alfred P. Sloan School of Management (MIT), the Government of West Bengal, The Ford Foundation and Indian industry. During its initial years, several prominent faculty formed part of its nucleus, including Jagdish Sheth, J. K. Sengupta, among others.
Over the years, IIMC has grown into a mature institution with global reputation, imparting high quality management education. It has been playing a pioneering role in professionalising Indian management through its Post Graduate and Doctoral level programs, Executive Training Programs, Research and Consulting Activities.
Today, the institute serves as an autonomous body, continually evolving to meet its goals in an ever-changing business environment.
What you'll learn
This program is designed to provide a solid foundation in Strategic Management to the participating executives. After going through the program, participants should be able, first, to understand how companies formulate and implement strategies and,...