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Prof. Siddharth Deshmukh

Adjunct Faculty and Senior Advisor

Prof. Siddharth Deshmukh

Prof. Deshmukh is the Program Coordinator for the PG Certificate Program in Digital Marketing from MICA. Siddharth graduated as a “first MICAn” in 1996 (first batch of MICA’s two-year flagship PGDM) and returns back to his Alma Mater in a new capacity. Siddharth will lead MICA’s foray into the digitally enabled world – through the “Digital Platform and Strategies” Area.

Siddharth has been teaching at MICA for last three years in his capacity of an adjunct faculty. He co-created MICA’s Digital Communication Management (DCM) Specialization along with other MICA faculty. He has mentored over 50 students to convert their ideas into prototypes and potential ventures (this is a six-month project for MICA’s second year PGDM students in lieu of dissertation). He also teaches foundation courses in Digital Transformational Frameworks and User Experience Design. Besides these, Siddharth has taught various other digital and non-digital courses across institutes.

Siddharth’s first two jobs were with Sony Entertainment Television and AT&T (before it became Idea Cellular). He has, since that time, been an entrepreneur and digital venture/product development evangelist for over a decade – with his earlier UK based company, Cohezia. He remains on Cohezia’s Advisory Board and the various ventures it develops and grows.

Besides teaching, Siddharth’s mandate is to connect and build the MICA brand with industry, alumni, students and other stakeholder partnerships. He will be the in-charge of Marketing, Alumni Relations, Placements and MDP functions at MICA.

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