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Dr. Anita Basalingappa

Professor Marketing

MICA

Dr. Anita Basalingappa is an Associate Professor in marketing and Chairperson – Research and FPM. Prior to joining MICA, she was associated with Vishesh Advertising Pvt. Ltd., Bangalore, Indian Institute of Management, Ahmedabad and Karnatak University, Dharwad.

Dr. Anita Basalingappa worked on ‘Introducing Common Market Identity’ during her fellowship at Judge Business School and Sidney Sussex College, University of Cambridge, Cambridge, UK, in 2008. Her current areas of interest include marketing and competition, social media behaviour, marketing decision making, relationship marketing in rural retail, clothing as communication and CSR. She has been teaching MARKSTRAT, Return on Marketing Investment, Marketing Theory, Customer Relationship Marketing, Services Marketing, Brand Theory and Research and Blue Ocean Strategy Simulation across programmes at MICA since 2004. She has presented and published papers across conferences of repute, serves as a reviewer for various journals and is on the advisory board for a couple of organizations. She has also been guiding doctoral level theses since 2010. In addition, she has headed the marketing department for 4 years and the admissions committee for 3 years at MICA, apart from being a member on various other committees.

She holds a Bachelor of Science (Honours) degree in Mathematics, an MBA in Marketing and a Ph.D. in Customer Relationship Marketing from Karnatak University, Dharwad, India.

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