Take over the online space with Digital Marketing
From being an alternative distribution channel, the Internet today has become a mainstay in core marketing activities like advertising, sales, creation of word-of-mouth customer service, new product design and even branding. There are many tangible means for monetization of content through newer forms of online advertising and interactive marketing tools on the mobile web. These processes are just beginning and will have enormous impact on our activities and the way we relate to people and organizations.
This program will provide candidates with an analytical and theoretical framework to understand the emerging practices in the world of Digital Marketing. It will cover the what, why and how of major current approaches, including online listening and monitoring, search engine optimization and social media participation.
Certificate from IIM Kashipur
Opportunity to earn a Certificate of Completion from IIM Kashipur
Learn from the best
Lectures imparted by eminent faculty from IIM Kashipur and industry professionals
Case studies, simulations & class exercises
Knowledge imparted through case studies, simulations and class exercises to develop hands on skills that can be applied to practical scenarios.
Leverage Digital Marketing channels
Gain deeper understanding of the Why, What and How of leveraging various Digital Marketing Channels.
Insights into common Digital Marketing mistakes
Insights into common mistakes people make in Digital Marketing for their Business.
Who should attend
- For Indian Participants – Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
- For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.
Prof. Rajat Sharma
His expertise is in the application of analytics in business, with specific emphasis to marketing, sustainability, retailing and e-commerce.
On the payment of program fees of Rs.70,000 + Tax and upon satisfying the requisite attendance and certification criteria, participants will be awarded an Executive Certificate in Digital Marketing by IIM Kashipur.
Live & Interactive Digital Learning
Live tutored classes not recorded sessions
Case study learning
Hands-on learning using case studies, projects and simulations
Scheduled classes at convenient timings for working professionals
One on one interactions
All classes are delivered live by the eminent faculty encouraging interactive discussions and query resolution
Live tech support
In session tech support on chat and call for immediate support
Classroom based learning
Interactive in session peer to peer and with faculty discussions for in-depth learning against isolated learning of recorded sessions
Deputy Manager - Corporate Marketing (Graphics)
Sr. Manager - Digital Initiatives
Senior Manager - Business Development
Manikaran Power Ltd
Conference Producer and Editor
International Finance Magazine
Portfolio Marketing Manager-WW Business Partner Enablement
IBM India Pvt Ltd
How it works
The primary method of instruction will be through LIVE lectures that will be delivered online via internet to participant desktops/laptops or classrooms. The lectures will be delivered by eminent faculty from IIM Kashipur.
The program will be primarily taught though a combination of class exercises, presentations, take-home exercises, simulation and case studies. All enrolled students will also be provided access to the Cloud Campus through which students may access other learning aids, reference materials and assessments, case studies, projects and assignments as appropriate. Throughout the duration of the course, students will have the flexibility to reach out to the Professors, real time during the class or offline via the Cloud Campus to raise questions and clear their doubts. Participants successfully completing and submitting the assigned project work and presentations will be awarded a Certificate of Completion.
A minimum of 70% attendance to the LIVE lectures is a prerequisite for the successful completion of this program.
There are periodic evaluations built in throughout the duration of the course. These may be in the form of a quiz, assignment, project, case studies or other objective/subjective assessments. The evaluations are designed to ensure continuous student engagement with the course and encourage learning. Students who successfully clear the same along with the requisite attendance criteria will be awarded a Certificate of completion from IIM Kashipur.
About IIM Kashipur
The Indian Institute of Management Kashipur is a newer entrant in the elite league of IIMs. The institute aims to nurture and train managers and leaders with a social conscience and the ability to deliver performance and attain excellence across cultures, functions and geographies. The curriculum at IIM Kashipur reflects this diversified educational approach, as does the intellectual capital of its faculty, which is dedicated to achieve the objectives.
IIM Kashipur was established in July 2011, under the mentorship of IIM Lucknow. Its relative newness gives it the flexibility to quickly respond to the rapidly changing global socio-economic conditions and to efficiently adapt the best practices of leading business schools. The rigorous curriculum seeks to instill a passion for knowledge and ability to apply that knowledge to real life scenarios
The institute is located in one of the most densely industrialized regions in the country, with over 180 industries having plants in and around the region and many more coming up. This places the institute, a member of AACSB, in an advantageous position when it comes to ‘Learning by Doing’ via frequent industry interactions and live projects.
Fee & EMI
|For Indian Residents||
Rs. 70,000+ Taxes*
Payment Deadline: 28/07/2017
|For International Students||
Payment Deadline: 28/07/2017
|1st Instalment||2nd Instalment||3rd Instalment|
Rs. 30,000 + Taxes*
Payment Deadline: 28/07/2017
Rs. 15,000 + Taxes*
Payment Deadline: 24/08/2017
Rs. 25,000 + Taxes*
Payment Deadline: 20/10/2017
If the Fee Instalment is not received within 14 days from the due date, then the Participant shall be considered a dropout and a Rejoining Fee of Rs.5000 + tax will be charged to the Participant if the Participant wishes to continue with and complete the program.
Cancellation by the Participant
- Requests for refund of fees on account of cancellation of enrolment shall be considered only if such requests are received prior to closure of registration or 21 days before date of course commencement whichever is earlier.
- In event that such valid requests for refund of fees are received, the application money shall be refunded after deducting a penalty of Rs.5000 and applicable taxes for Indian participants & USD 125 for foreign participants.
- In all other cases, no refund shall be made.
- A participant may opt for rescheduling to a later batch of the same program / another program of prior to commencement of the program. However, such intimation must be made by the participant at least fifteen days prior to the commencement of the program. The amounts paid by the participant shall be considered as advance payment towards the next batch / alternative program. Further, the participant shall have to pay an administrative charge of Rs.5000 plus applicable taxes (Indian participants) or USD 125 (foreign participants) for facilitating such rescheduling.
Cancellation by the Talentedge & Institute
Talentedge & the Institute, reserves the right to cancel courses at any time owing to reasons like insufficient enrolments, trainer indisposition or force majeure events. In the event that Talentedge or the Institute cancels a scheduled course, the student will receive full fee refund for the same. All refunds will be processed within 30 days of receipt of a valid refund request.
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