Book Free 1 on 1 session with our counsellors

Last date of application: 17/08/2018

Book Free 1 on 1 session with our counsellors

Last date of application: 17/08/2018

Case Studies and Examples from the Industry

Gain practical knowledge with real case studies and current examples from the Industry.

Learn from the best at MICA

Lectures imparted by experienced and eminent professors from MICA.

Sessions on integrated communication

Course concludes with sessions on integrated marketing communication which is extremely relevant in the growing e-world.

Get a PG Certificate from MICA

On successful completion of the course, get a PG Certificate in Marketing and Brand Management from MICA.

360-degree view of marketing and brand management

Understand different types of markets, competition, buyer behaviour and brand building.

MICA Alumni status

Gain MICA Alumni status on the successful completion of the course.


  • Marketing managers & Sales Managers with revenue generation responsibilities.
  • Young professionals who want to gain deeper understanding of marketing.
  • Brand Managers responsible for managing the function.
  • For Indian Residents: Rs 70,000+ GST (Payable in 3 installments)
  • For International Students: USD 1,600
  • Date of Course Commencement: 8 January 2019
  • Duration of the Course: 4 Months
  • Schedule of Classes: 1.5 hours every Monday & Tuesday from 6.00 pm to 7.30 pm IST


  • For Indian Participants – Graduates (10+2+3) or Diploma Holders from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.

Work Experience

  • For Indian and International Participants – Interns/Working professionals.
  • For company-nominated candidates, the educational qualification criterion may be relaxed in cases where participants have prior experience in Marketing.

The classes for this course will be held through LIVE lectures that will be beamed online via internet to student desktops/laptops or classrooms using Talentedge’s Live & Interactive digital learning platform. The pedagogy will comprise lectures and case discussions imparted by MICA’s faculty. All participants will also be granted 24X7 access to Talentedge’s Cloud Campus comprising of learning aids, study materials, reference materials, assessments, case studies and assignments etc. as per the requirement of the course. Students can chat real time with the professors during the live class and also post all other course related queries offline on the Cloud Campus.

About Course

This course is designed with an aim to provide students a 360-degree view of various practical and applicable aspects of marketing and brand management that includes understanding different types of markets, competition, buyer behaviour and brand building. A sound understanding of such fundamentals helps students appreciate concepts of segmentation, targeting, positioning differentiating, pricing and branding strategies which are necessary to design effective marketing and branding strategies for the organization. The course concludes with sessions on integrated communication and digital marketing which are extremely relevant in the growing e-world.


  • Marketing – Back to Basics!
  • Revisiting Marketing Mix in the Digital Age
  • Contemporary Issues in Marketing
  • Marketing Environment
  • Introduction to Brand Management
  • Brand Image, Brand Identity and Brand Equity
  • Brands and Consumers
  • Brands and Social Media
  • Brand Positioning
  • Brand Extension
  • Managing Brand Over Time
  • Brand Metrics
  • Integrated Marketing Communication
  • Advertising Agency and Brand Communication
  • Creative Brief
  • Corporate Communication and Reputation Management
  • IMC – Case Discussion

About MICA

Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community.

The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures the delivery of current, reliable and cost-effective communication management skills. Today, MICA is the alma mater of professionals serving in marketing, marketing research, advertising, media and communications-driven businesses.

MICA is amongst the top ranked business schools in India and the very best for all marketing, brand management, media and communication related courses.

About Talentedge

Talentedge is an Ed-Tech firm. We are the first to bring ‘Live & Interactive’ anywhere learning in digital format. Jointly with world’s leading institutes and corporates, we offer courses to working professionals, enabling them to plan their future course of action and fast track their careers. Our ability to recreate classroom type interactions in the virtual world has struck a chord with over 3,00,000 individuals and corporate learners, facilitating a social collaborative learning experience in digital space. We enable working professionals to plan their future course of action and fast track their careers. Talentedge is changing the way India learns. We are also one of the first Ed-Tech organizations to be credited with an ISO: 9001-2008 certification.


Dr. Falguni Vasavada-Oza

Professor Marketing

Dr. Falguni Vasavada-Oza is a double gold medalist working as Professor & Chair, Strategic Marketing Area. Prior to MICA, she has worked with the MBA Department of Saurashtra University and Christ College.

Dr. Anita Basalingappa

Professor Marketing

Dr. Anita Basalingappa is a Professor in Marketing and Chairperson of Online Programmes. Prior to joining MICA, she was associated with Vishesh Advertising Pvt. Ltd., Bangalore, Indian Institute of Management, Ahmedabad and Karnatak University, Dharwad.

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