Brand Management - Talentedge

Book Free 1 on 1 session with our counsellors

Last date of application: 16/03/2017

Book Free 1 on 1 session with our counsellors

Last date of application: 16/03/2017

Get a PG Certificate from MICA

On successful completion of the course, get a PG Certificate in Marketing and Brand Management from MICA

Case Studies and Examples from Industry

Gain practical knowledge with real case studies and current examples from the Industry

MICA Alumni status

Gain MICA Alumni status on the successful completion of the program

Learn from the best at MICA

Lectures imparted by experienced and eminent professors from MICA


  • Marketing managers & Sales Managers with revenue generation responsibilities
  • Young professionals who want to gain deeper understanding of marketing
  • Brand Managers responsible for managing the function
  • For Indian Residents: Rs 70,000+ taxes (Payable in 3 installments)
  • For International Students: USD 1,600
  • Date of Course Commencement: 11 December 2017
  • Duration of the Course: 4 Months
  • Schedule of Classes: Monday and Tuesday – 07.30 a.m. to 09.00 a.m. IST
  • For Indian Participants – Graduates (10+2+3) or Diploma Holders from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.
  • For Indian and International Participants – Interns/Working professionals.
  • For company-nominated candidates, the educational qualification criterion may be relaxed in cases where participants have prior experience in Marketing.

Scope and Environment of Marketing Management

Customer Satisfaction, Value and Retention

Analyzing Consumer Markets and Buyer Behavior

Analyzing Business Markets and Business Buyer Behaviors

Understanding and Analyzing Competition

Segmentation and Targeting

Positioning and Differentiating

Pricing Strategies and Programs

Marketing Channels

Product and Branding Strategy

Creating Brands (Positioning & Design)

Building a Brand

Global Branding

Integrated Marketing Communication

Digital Marketing & New Media


About Course

This program is designed with an aim to provide students a 360 degree view of various practical and applicable aspects of marketing and brand management that includes understanding different types of markets, competition, buyer behaviour and brand building. A sound understanding of such fundamentals helps students appreciate concepts of segmentation, targeting, positioning differentiating, pricing and branding strategies which are necessary to design effective marketing and branding strategies for the organization. The program concludes with sessions on integrated communication and digital marketing which are extremely relevant in the growing e-world.

About Talentedge

Talentedge is an Ed-Tech firm. We are the first to bring ‘Live & Interactive’ anywhere learning in digital format. Talentedge offers exclusive courses jointly with world leading institutes and corporates. Our ability to recreate classroom type interactions in the virtual world has struck a chord with over 3, 00,000 individuals and corporate learners, facilitating a social collaborative learning experience in digital space. We enable working professionals to plan their future course of action and fast track their careers. Talentedge is changing the way India learns. Talentedge is one of the first Ed-Tech organizations to be credited with an ISO: 9001-2008 certification.

About MICA

Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community.
The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures the delivery of current, reliable and cost-effective communication management skills. Today, MICA is the alma mater of professionals serving in marketing, marketing research, advertising, media and communications-driven businesses.
MICA is amongst the top ranked business schools in India and the very best for all marketing, brand management, media and communication related courses.


Dr. Falguni Vasavada-Oza

Professor Marketing

Program Director - Dr. Falguni Vasavada-Oza is a double gold medalist working as an Associate Professor, the Head of the Marketing Area and the Chairperson of Online Programmes at MICA. Prior to MICA, she has worked with the MBA Department of Saurashtra University and Christ College.

Dr. Anita Basalingappa

Professor Marketing

Dr. Anita Basalingappa is a Professor in Marketing and Chairperson - Research and FPM. Prior to joining MICA, she was associated with Vishesh Advertising Pvt. Ltd., Bangalore, Indian Institute of Management, Ahmedabad and Karnatak University, Dharwad.

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