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The Perfect Email: How to Get Opened, Read & Responded

You take so much effort to craft an email, only to find out that the recipients have not even opened, read or responded. Isn’t it frustrating? Did you know that 40% of adults never read marketing emails? That they don’t like to be bombarded with unsolicited emails is one side of the coin. There are […]

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Step by Step Guide to Affiliate Marketing

Affiliate Marketing is as old as it can get. When you recommend a product to a person and he buys it, you earn a commission. In today’s digital world, the purpose remains same but the context has changed. If you are a blogger or an internet marketer/influencer, you can earn huge chunks of money through […]

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A Beginners Guide to Launching a Successful Marketing Campaign

Red Bull, one of the most powerful brands in the world is a household name. Its brand management campaigns have time and again proven that it has its marketing fundamentals in place. When the company launched its Summer Edition energy drink for the Australian market, it took to Instagram to promote it with summer-themed images, […]

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How to Pitch your Business to Investors

You have a great business idea that you foresee will meet a crucial need of the market. It has the potential of becoming the first-of-its-kind product or service. The only thing that is stopping you from scaling it up to its full potential is the lack of investment. Entrepreneurship courses can help you to gain […]

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Developing Leaders to Guide your Organization Through Change

When you look around you, business changes are frequent in the current corporate environment. These changes are caused by globalization, technology and differences in the workforce. Given these drastic changes, how do you make sure that the leaders who head the organization can manage these strategically and help the business to grow? Strategic management and […]

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7 Most Common Mistakes Entrepreneurs Make

Almost all start-ups are known to have challenges in the initial stages. There is a whole lot of concerns that arise and that can result in mistakes, some of which can be big ones. So it is important for you to get an idea of which are the typical mistakes that startups make so that […]

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21 Components to Incorporate Performance Feedback Processes

As HR professionals or even business leaders, we have to work on designing and developing a good performance management system. It is one of the most important processes in any organization since it has the power to retain people. There are a range of things that can actually make your performance feedback process better for […]

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9 Unique Traits of High Performing Teams

A team is at the heart of what creates business success. Individual performers are important but it is only through team effort that organizations are able to reach the heights they aspire for. That is why many organizations focus on trying to understand what motivates teams and apply those ideas. So shifting the gear of […]

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Combine Leadership and Management

Leadership and management are often seen as independent concepts. In reality though, these are distinct yet complementary traits. There is no need for the two to be isolated at any level. However, both these activities do have their own distinctive features which separate them as well. In order to be successful in today’s highly competitive […]

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The 9 Essential Skills of Human Resource Management

We’ve seen, read, heard, mocked, prepared and attended multiple Human Resource  Management interviews in our career, didn’t we? Remember the tough interviews you had to face? And tricky questions that made you mumble? Let’s turn the tables now. How would be the interviews for the HR crew? They would certainly go through a severe selection […]

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