With new designer brands being launched at each and every fashion weeks and festivals across the world, leading experts are calling the trend “unsustainable”. Where is the Fashion Industry headed in 2016? Is it the end of “fashion” as we know it?
Like any other creative industry, breaking into the limelight in the fashion business is a lot more than talent and passion. It takes a lot of discipline and dedication, not to mention, the right education and the right certifications, to gain any substantial footing in the sector.
In recent times, a lot of the prominent voices in the fashion world have sadly pointed out to the return of the couture, or high fashion dressmaking, as the only remaining pillar of fashion that is likely to cause any buzz in the next few years. With increased economic pressures in western countries restricting the average disposable income for fashion conscious people, the onus seems to be on procurement and pricing. However, some of the new trends in the fashion space that industry experts have had to sit up and take notice are:
Increasing acceptance of wearable technology:
From watches, glasses and even wristbands and jackets, the wearable technology space is one of the key areas that is likely to see a lot of traction in competition among the players in the market. From Google Glass to Fitbit and Pebble, some of the most popular wearable devices as of now have been purely focused on the functional aspects of the technology and ease of use. As this evolves, many industry gurus predict that it will all eventually come down to the aesthetics of the wearable devices. This is being regarded as one of the major trends.
Ethically Sound Sourcing Practices:
Almost everyone remembers the Savar district building collapse tragedy in Bangladesh that left more that 1,100 people dead and several others wounded and disabled. This caused a huge uproar in the fashion world about the inhuman and often torturous conditions in which the workers from these countries were forced to work at wages that did not even support minimum living conditions. As a result, luxury brands have grown increasingly aware of the factories and manufacturers from whom they source their products. As some of the largest selling brands of the world have found out, the customer is more than willing to pay for an ethically sourced product. As this trend becomes more popular, industry experts predict that it will make a big difference to the fashion business of both mainstream and niche brands in the coming years.
Growth of Social Media and Key Online Influencers:
“The Internet is increasingly making it harder for fashion designers to get noticed. Professionals are overwhelmed with the images and the constantly mushrooming designer apparel websites,” says Olivier Theyskens, former head of Nina Ricci. Fashion designers need to constantly reinvent themselves and maintain their appeal to social influencers in order to get notices and stay in the limelight. This trend is only expected to continue, with the rules of Public Relations evolving radically through the 2010s.
Another important opinion that has surfaced from the fashion industry gurus is the fact that too many new young designers are starting out with their own labels. This is saturating the market in an unsustainable manner, with an ever increased “over-offering” of new brands, most of which not likely to hold their own against the competition for a very long period of time.
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