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6 Keys to Effective Leadership

The most effective leaders make sure everyone knows what they are supposed to be doing and why. Based on a survey of more than 5000 leaders conducted across multiple industries, it was deduced that great leaders have clarity on what they stand for and also thought about how they want to engage their followers. (Source: […]

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8 Social Media Tactics That Can Increase Conversion Rates

Social media is an important part of one’s marketing mix in the current scenario. Almost all businesses need to have a social media strategy that helps increase their sales. However, social media is a dynamic cosmos and one needs to keep in step with it. The right strategy is as important as the right social […]

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A Beginner’s Guide to Successful Email Marketing

Yes, the world has moved on to the exciting and dynamic space occupied by social media. The conversations are increasingly shorter, comprising 140 characters mostly. However, it is the din created by the social media which makes the email inbox a quiet place. It is the place where one can or must get access through […]

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How you can benefit with an ACCA qualification

As soon as one qualifies the ACCA, he/she becomes a member of an elite  group of world’s leading accounting professionals. This is the very first benefit of an ACCA qualification and a very big one too. The ACCA qualification is internationally recognized in 181 countries and has 200,000 members and 486,000 students. That’s a very […]

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12 Amazing Ideas To Drive More Traffic To Your New Blog

One of the biggest challenges faced by bloggers is how to drive traffic to their pages, especially when it is a new blog site. The right kind of audience and the right kind of online promotion channel and strategy can work wonders, but the crux of the whole activity lies in the exercise, time and […]

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Strategic Planning- Roadmap to Your Business

“Great leaders are almost always great simplifiers, who can cut through argument, debate, and doubt to offer a solution everybody can understand.” – Colin Powell This very famous quote defines leadership and how a leader adopts strategic planning and carves the path to success. Strategic planning might sound insipid, but is indispensible for an organization that […]

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Tools Every Entrepreneur Needs to Build an Empire

‘Entrepreneurship is living a few years of your life like most people won’t. So that you can spend the rest of your lives like most people can’t.’ Not sure about the author of the quote. But the message is profound and clear. Entrepreneurship is no easy task. Building a business from scratch and taking it […]

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The Modern Marketer: Part Artist, Part Scientist

Digital arena is a new market altogether and marketers are looking at different ways to explore the possibilities of attracting the customers and build a potential network. Digital marketing is the new hero that captured the hearts of marketers and with a rapid evolvement of this channel of marketing, the content is revolutionized and customer […]

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7 Skills That Will Help Digital Marketers Increase Conversion

Digital marketers are experts in interaction with the customers in the online community. They adopt strategies that place huge importance on maintaining relations digitally rather than in person. The challenge comes when a lead is captured and has to be a conversion in from of a consumer. The journey from a lead to conversion requires […]

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Top 13 Online Female Entrepreneurs in India You Need To Follow

Gone are those days when women stayed away from venturing into business. Today, women have made active participation in the startup ecosystem of India. Out of the total 5.8 million businesses in India, women manage around 8.05 million. And employs around 13.48 million people. However, only 10 percent of total entrepreneurs in India are women. […]

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