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What Management Skills Are Necessary to Become a Successful Entrepreneur?

Entrepreneurs present in every sphere today. Their innovative ideas and the fresh outlook is changing the way business is done. They are the brains behind the business. However, not all entrepreneurs are able to write success stories as well as their peers.   According to an article published in Forbes, nine out of 10 startups […]

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Top 6 Leadership Skills for Strategic Management

When you move into the role of a leader, it is evident that you have a lot of great skills and attributes already. It is also likely that your organization has spent time and effort in following a leadership selection process. A  strategic leadership program does the same thing in terms of helping an individual […]

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Key Trends for 2018: Innovation in Educational Technology

There are a lot of creative innovations that are being undertaken to improve the quality, accessibility, and effectiveness of education and corporate learning world over. Educational technology is changing the way we look at academic education and professional skilling course. The idea is to make it easy and fun. With internet, mobile and laptops becoming […]

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What’s Big for Big Data for 2018

As if big data wasn’t big enough, it’s going to get even bigger in 2018! At least, that’s what the industry pundits are predicting through their crystal globes.   Statistics indicate that new information generated per second per human being will be around 1.7 megabytes by 2020. Data scavengers have a huge onus lying on […]

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How to use email personalization to improve conversion rates

Email marketing continues to be widely used by businesses/ brands as an important strategy for lead conversion despite the emergence of other platforms like social media, mobile marketing and so on. This needs to be attributed to the fact that email still has most usage on computers and mobile devices. Customers tend to trust email […]

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How to Plan and Execute an Integrated Digital Marketing Campaign

Digital marketing today is in a constant state of evolution. As content and data are at the heart of all marketing activities and drive key business strategies, companies are forced to adopt a cross-channel approach to marketing. This is where an integrated digital marketing campaign pitches in and helps to streamline the whole process.   […]

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5 core behaviors of customers in the digital world

Organizations have changed the way they operate, and that includes selling, because of the technology revolution. A lot has been written and said about that. A great digital marketing course will also share the ways in which change has come about and its implication in the broader context. There is however, also some level of […]

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Time management: work smarter, not harder

 If you closely observe leaders, you will realize that while some of them are extremely good at managing their time, others struggle to work on multiple things at the same time. There are those who are responsive and efficient when it comes to connecting with their team, while others are unable to even respond to […]

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5 Reasons Why Your Business Needs Analytics

The management legend Peter Drucker said “What gets measured gets improved”. Analytics just help you to do that!   Let’s say, you are running a digital marketing campaign to promote your new product. You have targeted Facebook audience. Now, you want to know whether the campaign is yielding the desired results and what is the […]

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What is phishing? 6 common cyber security exploits explained

Phishing is one of the most common cyber crimes. In this kind of an attack, the attacker poses as a reputable entity such as your bank or any government agency via email or other online or digital communication. They embed links or attachments with the email and exhort the click on the link or open […]

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