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Difference Between Big Data and Data Analytics

Jargon and technical names can be downright intimidating and confusing to the uninformed, isn’t it? Those involved in the field of computers, data and technologies, have to deal with redundant sounding terminology that is often puzzling. Take the fields of Big Data and Data Analytics, for instance. Both have something to do with data, but […]

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9 Unconventional Digital Marketing Strategies to Drive your Sales

Digital Marketing is an important aspect of business. It drives sales, the ultimate purpose of a business. What is digital marketing? It is that strategic approach which helps you get your stuff into the market and make it do well. However, this comes at a cost and can often take up a large chunk of […]

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The Value of Strategic Financial Leadership

The world is changing, Business is changing – A new generation of leaders are changing how work is done, the rise of Big Data is providing leaders with more information than ever before and globalization has opened up a world of new opportunities. As Business has changed, so has the role of Finance.   The […]

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6 Keys to Effective Leadership

The most effective leaders make sure everyone knows what they are supposed to be doing and why. Based on a survey of more than 5000 leaders conducted across multiple industries, it was deduced that great leaders have clarity on what they stand for and also thought about how they want to engage their followers. (Source: […]

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8 Social Media Tactics That Can Increase Conversion Rates

Social media is an important part of one’s marketing mix in the current scenario. Almost all businesses need to have a social media strategy that helps increase their sales. However, social media is a dynamic cosmos and one needs to keep in step with it. The right strategy is as important as the right social […]

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A Beginner’s Guide to Successful Email Marketing

Yes, the world has moved on to the exciting and dynamic space occupied by social media. The conversations are increasingly shorter, comprising 140 characters mostly. However, it is the din created by the social media which makes the email inbox a quiet place. It is the place where one can or must get access through […]

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How you can benefit with an ACCA qualification

As soon as one qualifies the ACCA, he/she becomes a member of an elite  group of world’s leading accounting professionals. This is the very first benefit of an ACCA qualification and a very big one too. The Association of Chartered Certified Accountants (ACCA) is internationally recognized in 181 countries and has 200,000 members and 486,000 […]

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12 Amazing Ideas To Drive More Traffic To Your New Blog

One of the biggest challenges faced by bloggers is how to drive traffic to their pages, especially when it is a new blog site. The right kind of audience and the right kind of online promotion channel and strategy can work wonders, but the crux of the whole activity lies in the exercise, time and […]

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Strategic Planning- Roadmap to Your Business

“Great leaders are almost always great simplifiers, who can cut through argument, debate, and doubt to offer a solution everybody can understand.” – Colin Powell This very famous quote defines leadership and how a leader adopts strategic planning and carves the path to success. Strategic planning might sound insipid, but is indispensible for an organization that […]

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Tools Every Entrepreneur Needs to Build an Empire

‘Entrepreneurship is living a few years of your life like most people won’t. So that you can spend the rest of your lives like most people can’t.’ Not sure about the author of the quote. But the message is profound and clear. Entrepreneurship is no easy task. Building a business from scratch and taking it […]

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