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Top 4 Global Business Strategies

As globalisation touches economies around the world, more companies now are connecting with the global market.  Expansion into foreign financial market has become easier, thanks to improved communication, enhanced capital mobility and slashed tariffs. However, international business expansion involves many factors like dealing with foreign stakeholders, facing stiff competition, foreign employees and labour laws as […]

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5 Benefits of Digital Marketing Vs Traditional Marketing

In the recent years digital marketing has gained a lot of traction. It has captured the imagination of marketers who want to create a strong brand positioning for their brands. This is so because digital marketing has proved to be a highly effective medium of marketing in comparison to traditional offline marketing methods. Understanding the […]

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Success Guide for Digital Marketing Professionals

As online consumerism is growing bigger every day, digital marketing has taken an ever-important role in business growth and promotion. According to a Forrester Research report, digital marketing will lead $100 billion and account for 35% of all marketing spending by 2019. With an increasing number of companies worldwide investing in digital marketing, the demand […]

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Human Resources Courses: Learn All the Functions of HR

For any organization, its most valuable resource is employees. Human resources department takes care of employees and manages them so that the company can run smoothly and efficiently. Amongst all the responsibilities that the HR department shoulders, the most important ones are hiring employees, their training, implementing legal issues regarding employees and nurturing healthy relationships. […]

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The Importance of Finance Management Training Courses

Financial management is the field of dealing with the financial aspects of an organization with the objective of achieving financial stability and profitability for the concerned organization. There are several sub domains of finance dealing with elements like the financial analysis, budgeting or risk management etc. Financial experts are professionals who have been trained in […]

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Project Management Professional (PMP) Certification in India: A Case study

  Organizations of all kinds and sizes across the world are increasingly shifting to the project mode of functioning, whether to build a road/dam or develop a specific IT programme for an offshore client or conducting activities in the health arm of an NGO, etc. This trend has intensified with globalization and growing possibilities of […]

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Emerging trends in international finance

International finance is that branch of financial economics that deals with the monetary or the macroeconomic inter relations between two or more nation states. This field studies the relationships and dynamics that exist in the global financial systems or the international monetary system such as balance of payments, stock exchanges, exchange rates, foreign direct investment […]

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Differences Between Marketing and Advertising Your Product or Service

In most business conversations, the terms marketing and advertising are used interchangeably. For the people outside of marketing or advertising, these terms may mean the same thing, i.e. the promotion of a company’s goods and services. However, on a closer look, one will find that marketing and advertising are unique discipline with well explained differences. […]

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8 Traits for Effective Digital Marketing – Turn Your Visitors into Customers!

Digital marketing is that domain of marketing that deals with the promotion of products and services through the medium of internet. There are various types of digital marketing tools prevalent. Some of them are Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Email marketing, social media marketing, display advertising etc. Digital marketers learn the ropes […]

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Digital Marketing Certificate: An Essential Tool in Any Economy

  The internet is steadily reaching even the most remote places in the world. In India alone, there are nearly half a billion internet users and the numbers are growing every day. The digital medium, which was thought of as a phase that will burn out quickly, has been unstoppable and a force to reckon […]

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