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Market research – the backbone of successful marketing strategies

  Ever seen this before? It’s not just some meme ripped off the internet (well, it is!! but you get the point). It is the sacred truth of the Marketing world.   Of all the knowledge in the world you can possibly possess, you can only be sure of what you know, and what you […]

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Short term online course in Marketing Analytics from SPJIMR

In God we trust; all others must bring data. Edwards Deming could not have said it any better. Data has taken over the world. It is so precious that it can make or break any business.   Before you start to wonder if this article is useful to you or not, here’s some food for […]

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Learn to manage Change in Business

Change is the only constant.   Businesses today are increasingly facing the need to constantly change and evolve to keep up with the demands of the industry. A recent survey in change management by Prosci and Marg, stated that almost 30% of the organizations in India are gearing up for Change Management (Economic Times, 10 […]

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Executive Certificate Programme In Applied Financial Risk Management

Risk quantification has emerged as a very important component to a firm’s financial well-being. This course provides training on the usage of tools used in quantification of financial risk (including market risk, credit risk and operational risk) and problems related to financial risk management. The course is full of hands-on and implementation of tools and […]

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Realize your dreams, become an Entrepreneur!

Do you have an idea that can sell? Are you passionate about it? Do you have the confidence to take all risks?   If your answer to all these questions is a ‘YES!’ then you are on your way to become an Entrepreneur.   Being an entrepreneur in today’s world makes your some sort of […]

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PG Certificate Program in Advertising Management & PR

The Financial Year 2017-18 has officially started and companies around the world are geared up for a successful year in business. While some companies have great products planned for launch, some have aligned effective marketing strategies to their goals and some others have worked out a plan for resource management: everyone has their armour ready […]

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Invest in Talent Management for improved business performance

It is always a good time to get serious about talent management.   Why, you ask?   The rising number of job opportunities in the country is just about the reason you need. It is not only a difficult time for hiring new employees, it is harder to retain the good ones that you already […]

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3 important leadership traits you can’t do without

Ever wondered What is expected out of you more than delivering on your goals to move up in the corporate world? Do you really know about the things you could do and steps you could take to make your team look up to you? How you can gain respect and be role model across the […]

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Content Marketing: the way to build a brand

“You know what guys, we should get into Content Marketing.” “Content Marketing is the way to build our brand, people.” “What we need is Content Marketing, look how amazing Flipkart has gotten at it!”   If you were part of meetings where such phrases were commonly used, then this is for you.   Content Marketing […]

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